Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule

Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule

Automobili Lamborghini presents the Urus Graphite Capsule, creating distinctive new opportunities for expression in color and trim on the Lamborghini Super SUV.

The four new exterior matt colors are on trend yet subtle, in white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car around the front, rear and side sills are all finished in the matt body color. Four shiny accent colors are offered, orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus and green Verde Scandal, picking out the distinctive lines of the Urus on the front splitter, door inserts and rear spoiler and making a bold statement. The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers.

The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The exterior accent colors are carried over into the Graphite Capsule Urus’ interior, enriching the upholstery with the contrast color featuring in the central tunnel leather trim, seat bolster inserts, Q-citura stitching and the embroidered Lamborghini logo on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment.  said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trimThe Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.

The Urus Graphite Capsule is available on Urus model year 2021.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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