The House of the Raging Bull is the first luxury super sports car manufacturer to join the social network

The House of the Raging Bull is the first luxury super sports car manufacturer to join the social network


Automobili Lamborghini is the first company in the luxury sports car industry to join TikTok, creating its official profile @lamborghiniofficial (, for this social network, a platform targeted at the so-called Generation Z and Millennials for the creation and sharing of short videos.

Lamborghini's highly successful social media strategy now moves forward with the clear goal of involving very young audiences through an unusual, fun, engaging, and entertaining way of telling the story of the brand. The content design and development will also draw on the contribution of some creators, and Lamborghini's TikTok channel will be the place where young people can learn about the brand in a more “fun” way, though always in keeping with its positioning as an innovative and elegant brand.  

Automobili Lamborghini has a strong presence on the main social networks, with excellent numbers and a fast-growing audience of enthusiasts, showing the company's strong focus on social media communication. Instagram is Lamborghini's most successful social network, where in just one year its followers have grown from 23 million to 28 million, ranking it at the top of the list of the most popular luxury super sports car brands on this social media platform. On Facebook Lamborghini has 12.9 million followers, and on YouTube the number of enthusiasts has grown from 1.1 million to the current 1.6 million. And today, by joining TikTok, Lamborghini continues to drive forward its strategy and growth targets: in just one weekend with its first ever TikTok video, Lamborghini reached astounding results: 3 million views and 27% engagement.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:


D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.


Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.


Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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